In the 1970s, mods like these were totally fair game because they increased the value and desirability of a vehicle during a period in which its core value was spiraling downward, as used cars nearly always do. And not because I find its modifications to improve Bill Mitchell’s original vision for this Corvette generation attractive, but because this restored custom is an authentic view into the 1970s, when flared-fender Corvettes and Camaros, shackled-up Mustangs and Montegos, and shag-wagon Chevy, Ford and Dodge vans were not laughable and anachronistic, but genuinely cool. Some sticklers for original Corvettes may find this Motion Performance-modified Corvette an abomination, but I’m a fan. American hustle, indeed! But among them, at least in terms of custom C3 Corvettes, Motion Performance was one of the first, starting its GT program in 1969. Of course, aftermarket tuner companies were in on that game, as there was money to be made, even if it was in small numbers. Any Corvette was widely seen as simply a starting point - a blank canvas just waiting to be turned into the newest custom. This was the era of wide lapels, bell bottoms, twinkling polyester and such, and the era’s custom cars were likewise made to strut, wearing massive fender flares, big spoilers, diamond-stitch interiors, and heavy-flake paints. This car, Lot S119, sold for $110,000, including buyer’s premium, at Mecum’s auction in Harrisburg, PA, on July 23, 2016.ĭuring the leisure-suited 1970s, many a third-generation Corvette “shark” was sacrificed on the altar of custom culture.
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